Hi, I'm Danielle
I love building the
moments that turn
a first try into a habit.
Data‑driven product thinking, user research and visual storytelling, from early MVPs to large‑scale growth.
Selected work
Simply DrawFrom research to PMFSimply
Tablet & mobile · Learning
Tablet & mobile · Learning
Riverside Co-CreatorThe groundwork for an AI-first editorRiverside
Web · Content creation
Web · Content creation
Simply Draw CanvasReaching new audiences with a digital MVPSimply
iPad · Creative tool
iPad · Creative tool
Simply GuitarFrom MVP to a weekly habitSimply
Tablet & mobile · Learning
Tablet & mobile · Learning
About
I've spent the past ten years growing products from early MVP to scale.
I bring product and data‑driven thinking, build the design system, run team workshops and add a motion background to everything I ship.
- 2016Vision.biWeb UX/UI designer. Data dashboards for international clients
- 2017ZemingoProduct designer. Fintech, healthcare and smart‑device products
- 2020SimplyLead product designer. Simply Guitar, then founding designer of Simply Draw
- 2025 · NowRiversideSenior product designer. Co‑Creator, the AI agent for creators
Off screen
When I'm not designing I'm usually making something else: drawings, embroidery, ceramics or the odd bake.